First Time Seeing Snow is Coca-Cola Finland’s Christmas campaign 2018.
Photographs are captured during the First Time Seeing Snow video shoot. Campaign creative planning and all text content by Miltton Creative, video production by Cocoa & direction of the film by Taito Kawata.
The film was shot in Rovaniemi, Lapland.
On December 13th, 2018, the Coca-Cola Christmas truck visited the Arctic Circle in Finland for the first time. We invited four people from completely different parts of the world –none of whom had ever seen snow before– to celebrate the event. Watch what happened – their first reactions are something to remember!
Watch the full film on YouTube.